Embracing the Detour Destination Trend: Opportunities for Small and Mighty Communities
Cory A. Van Horn Cory A. Van Horn

Embracing the Detour Destination Trend: Opportunities for Small and Mighty Communities

In recent years, I have become a prime example of a growing travel movement anticipated to emerge in 2025: the detour destination trend, which evolved from the destination dupe trend in 2024. But what exactly is a "detour destination," and why does it matter for the professionals working at destination marketing organizations (DMOs), economic development authorities (EDAs), and chambers of commerce?

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How Destination Organizations Can Draw Inspiration from “Wicked” to Promote Their Destinations
Destination Marketing Cory A. Van Horn Destination Marketing Cory A. Van Horn

How Destination Organizations Can Draw Inspiration from “Wicked” to Promote Their Destinations

Over the years, I’ve been captivated by Wicked, both on stage and now on screen. This time, the story struck a work-related chord on how its narrative offers valuable lessons for destination marketing organizations (DMOs), economic development authorities (EDAs), chambers of commerce, and other place-based entities looking to promote their locations, attractions, and experiences.

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