Cory A. Van Horn 9/22/26 Cory A. Van Horn 9/22/26

Three Years In: How High Five Tourism Has Grown and Evolved

Three years ago this week, I jumped off the entrepreneurial cliff when High Five Tourism Solutions officially became an LLC.

Cory A. Van Horn 9/15/26 Cory A. Van Horn 9/15/26

Helping Museums Celebrate What Makes Them Special

I recently read an article from the American Alliance of Museums about how museums can become a “third place” in their communities: a welcoming space beyond home and work where people gather, connect and feel a sense of belonging. The idea resonated with much of the work I do with museums and other cultural organizations.

Cory A. Van Horn 9/29/25 Cory A. Van Horn 9/29/25

Cadillac Area Visitors Bureau – Executive Director Job Description

High Five Tourism Solutions is honored to partner with the Cadillac Area Visitors Bureau (CAVB) Board of Directors in the search for the organization’s next Executive Director, a dynamic leader who will guide the Bureau into its next chapter of growth and success.

Cory A. Van Horn 3/10/25 Cory A. Van Horn 3/10/25

Small Business Learning Opportunity: AI, Social Media & Email Marketing Best Practices

The Maryland Women’s Business Center (MWBC), a program of Rockville Economic Development, Inc. (REDI), is hosting a free webinar, “Smart Strategies for Success: Marketing Best Practices for Small Businesses” to help retailers and other local businesses maximize their resources.

Cory A. Van Horn 12/4/24 Cory A. Van Horn 12/4/24

Embracing the Detour Destination Trend: Opportunities for Small and Mighty Communities

In recent years, I have become a prime example of a growing travel movement anticipated to emerge in 2025: the detour destination trend, which evolved from the destination dupe trend in 2024. But what exactly is a "detour destination," and why does it matter for the professionals working at destination marketing organizations (DMOs), economic development authorities (EDAs), and chambers of commerce?

Cory A. Van Horn 12/2/24 Cory A. Van Horn 12/2/24

How Destination Organizations Can Draw Inspiration from “Wicked” to Promote Their Destinations

Over the years, I’ve been captivated by Wicked, both on stage and now on screen. This time, the story struck a work-related chord on how its narrative offers valuable lessons for destination marketing organizations (DMOs), economic development authorities (EDAs), chambers of commerce, and other place-based entities looking to promote their locations, attractions, and experiences.