Travel Tuesday: A Golden Opportunity for Destination Marketing
Travel Tuesday has quickly become a strategic opportunity for destination marketing organizations (DMOs), economic development authorities (EDAs), and other place-based organizations to attract traveler interest and boost visitation.
Navigating the Instagram Trap: What Place-Based Organizations Need to Know
In today’s visually driven world, the lure of "Instagram traps"—highly aestheticized spaces designed for social media appeal—is undeniable. But the question arises for destination marketing organizations (DMOs), economic development authorities (EDAs), chambers of commerce, and other place-based organizations: Does leaning into this trend enhance long-term success, or does it distract from a destination’s authentic appeal?
High Five Tourism Solutions Named a Constant Contact Certified Partner
High Five Tourism Solutions has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits.
Experiential Tourism: The Benefits of Creating Memorable Visitor Experiences
As tourists move further away from COVID-19 pandemic-induced travel patterns, a shift towards experiential tourism has reshaped how destinations are marketed and explored. Experiential tourism – also known as experiential travel – transcends traditional sightseeing, emphasizing immersive activities that forge deeper connections with local environments, cultures, and communities.
New Taste Tourism Educational Session at the Ocean City Spring Trade Expo Will Be Amazing
I'm excited to share that I'll be presenting my newest educational topic, "Taste Tourism: Leverage Culinary and Craft Beverage Experiences to Drive Business," on Sunday, March 3 as part of the Ocean City Spring Trade Show’s Solutions Showcase.
5 Reasons Why Using Facebook as a Primary Website is a Bad Idea
After reading “The Diner’s Club: The Enduring Joy of Baltimore’s Old-School Eateries” in Baltimore Magazine, I did some Google searching to learn more about the restaurants. I noticed a pattern: several diners used a Facebook page as their primary website.